Every plumber, roofer, and electrician we work with asks for the same thing first: a highlight reel. That's the wrong video.

The video that books jobs It's you. On camera. Ninety seconds. Explaining what a fair estimate looks like and what red flags to watch for. That's it.

Why it works It does three things at once — it shows your face (trust), it teaches something (authority), and it disqualifies the tire-kickers (efficiency). The reel is candy. This is the meal.

Where to put it Top of your homepage. Pinned to Instagram. Auto-reply on your booking form. Same clip. Three placements. Watch what happens.