Automation gets sold like magic. It's not. It's plumbing. Three pipes matter for a trades business.

1. Lead → text → calendar The second a form is submitted, the homeowner gets a text and a booking link. No human touches it. This alone recovers 20–40% of the leads you're currently losing.

2. Job done → review request Two hours after the invoice is marked paid, the customer gets a personal-sounding text with a direct Google review link. Not an email. A text. From a local number. Reviews compound; this is how you compound them.

3. Quiet week → past-customer nudge Bookings soft this week? A trigger fires a short text to customers you served 9–14 months ago about seasonal maintenance. It's the highest-ROI outbound you'll ever run because they already trust you.

Three pipes. That's the whole game.